By Brian Barquilla
Ray Tomlinson is credited with receiving the first email that was ever sent, in 1971.
What did this world-changing message say? We may never know because it’s recipient cannot recall. Tomlinson is on record as saying. “They were entirely forgettable and I therefore, deleted them.”
I’m choking in the irony. While email is still a valuable tool, its abuse by me-too marketers has poisoned the pool for the rest of us.
There was a time when a blast email worked relatively well. If you earned a 25 percent open rate, you could have taken rest of the day off. This marketing...
Isn’t it interesting how some industry heavyweights can force us into change? I’m not suggesting this is necessarily a bad thing, just that the power they have to alter how nearly all of us do business is quite intriguing. There are many examples of this, but I’m talking about Microsoft and the new Windows 8-8.1 release.
If you haven’t seen it, the release is vastly different from what you have come to expect from Windows. It seems we are in an awkward time in the evolution of technology where we are somewhere between the traditional keyboard/mouse and true touchscreens. In fact,...